Brand name and logo.
When former restaurant owner, Jamie Hollander, first approached us about starting a gourmet food business he said it would be a gourmet food store, dining spot, and caterer, all in one. We liked the idea and began work on his brand.
When Jamie came to us, he had already registered a name for his new venture. He wanted to call it “Gourmet-To-Go”. Since most every town in America already has a Gourmet-To-Go, we suggested he use his real name – Jamie Hollander Gourmet Foods. He immediately said no. We asked him to think about it. A week later he called and agreed to use his name. Now the work could begin.
Jamie was already retrofitting his new space and he wanted a color palette to begin painting. We quickly moved forward with typographic and color experiments. After a few meetings, we landed on the elegant Trajan Pro with customized initial caps to convey a bit of tradition, then we added a multi-square block pattern using an offbeat palette of greens to solidify a soft contemporary logo with a hint of importance and tradition to meld nicely with his Bucks County location.
Additional Jamie Hollander Gourmet projects:
We’re an established marketing and design firm with over 40 years of experience in creating marketing solutions for companies like AstraZeneca, Dow Jones, Merck, and many others in a variety of industries from pharmaceutical to commercial real estate. In both print and digital, our creativity gets results.
© The Steve Williams Design Office, Inc.
American Institute of Graphic Arts
The Type Directors Club