Philadelphia International Cycling Classic

by SteveW | Aug 30, 2017

New identity. This event has been a cornerstone of the US professional racing landscape for over three decades. When the time came to make a change in the name of the event, we were asked to design a new identity. The Challenge The race was to be called the...

The Compliance Team

by SteveW | May 7, 2017

Logo design. When The Compliance Team came to us, they wanted to take their 17-year-old company to the next level. They had created a Medicare accreditation organization with a national client list. But now it was time to create a more professional and memorable brand...

Casa Buena Suerte

by SteveW | May 6, 2017

Logo design. Casa Buena Suerte is a luxury hacienda located on Soliman Bay, just outside of Tulum Mexico. Our assignment was to design an identity that would position the property as a premiere beach side rental property. The Challenge As Tulum has become a popular...

Princeton Regional Convention & Visitors Bureau

by SteveW | Jan 7, 2017 | 0 comments

Princeton Tourism advertisement The Princeton Regional Convention & Visitors Bureau asked us to create an ad to run in a publication read by executives who plan company meetings and conventions. The Challenge In addition to it’s many educational institutions...

Nektar Wine & Whiskey Bar

by SteveW | Jan 2, 2017

Name and identity. When a former client asked us to help him brand his new restaurant, we began at the beginning and suggested a name as well. The Challenge Because of our previous relationship with this client, he brought us in at the concept stage. Seeing the...