The Solution

We began by looking at other local and national auto shows to see how we could separate New Hope from the others. Though the show has always been, and will continue to be officially called the “New Hope Automobile Show”, we felt that in order to create a simple icon for multiple purposes, we chose to shorten the word Automobile to just Auto. In doing so, we were able to create a stacked type design that fit nicely into a square space. Starting with Monotype’s Sackers Gothic Bold, we made some modifications to the weight and then altered some of the strokes. The type is knocked out of a royal blue, but has been used with a variety of colors to suite the specific need.

As part of the total brand we inserted “The” at the beginning of the name to reinforce the singularity of this prestigious show. So whenever possible the title of the show is “The New Hope Automobile Show”.