Logo design.
When The Compliance Team came to us, they wanted to take their 17-year-old company to the next level. They had created a Medicare accreditation organization with a national client list. But now it was time to create a more professional and memorable brand that could compete with “the big guys” in their field.
The Challenge
The Compliance Team wanted to change their image from a “mom and pop” to that of a strong, national, trustworthy accreditation organization who could compete with other accreditation firms throughout the country. The first step was to update the identity. We discussed how the logo needed to establish a consistent brand that here-to-for had not been implemented.
The Solution
The Compliance Team bases their accreditation process on the three fundamental characteristics of patient care: Safety, Honesty, and Caring. We developed a flag icon with three colors representing each of these characteristics. We selected an easy-to-read font, Helvetica Neue Condensed italic to convey a clean, contemporary brand.
Additional projects for The Compliance Team:
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
The Compliance Team magazine ad
We’re an established marketing and design firm with over 40 years of experience in creating marketing solutions for companies like AstraZeneca, Dow Jones, Merck, and many others in a variety of industries from pharmaceutical to commercial real estate. In both print and digital, our creativity gets results.
© The Steve Williams Design Office, Inc.
FOLLOW US
MEMBER OF
American Institute of Graphic Arts
The Type Directors Club