The Solution

To appeal to this audience we knew that we would need to include some numbers. Hotel rooms, conference space, restaurants, and of course the cultural and shopping benefits. We felt we could also introduce a bit of history. As we all know from our high school history class, Princeton hosted the Second Continental Congress in 1783. Now that was a meeting. What better way to link historic Princeton with a meeting planning audience. We found a somewhat famous painting depicting the gentlemen of the Second Continental Congress during their important meetings about our new nation. The headline came naturally.